POLITICAL
RESOURCES & TOOLS
Welcome to our comprehensive Election Resource Center, curated to serve the diverse needs of broadcasters, political/issue campaign advertisers, and agencies. This collection is designed to be a one-stop repository of indispensable links and tools essential for effective election coverage, advertising strategies, and informed reporting.
Essential links & Reliable Data
Legal Guidelines & Regulations
Data-Driven Tools & Expert Insights
Precision Targeted Market Analysis Tools
FOR BROADCASTERS
Whether you’re preparing for live broadcasts, seeking reliable data, or aiming to enhance your election coverage, our resource hub offers a centralized platform to streamline access to the vital information you need. Our goal is to empower broadcasters with the necessary tools and information for comprehensive and engaging election coverage.
FOR POLITICAL AGENCIES
In the landscape of political and issue-based advertising, precision guided by data and a localized approach to engage community voters beyond metro areas are fundamental. Our resource center is a powerhouse of data-driven tools and resources, to equip advertisers and agencies with the essential elements for crafting influential campaigns that resonate with local communities.
2026 Election Cycle
HIGHLIGHTS
34 states with Gubernatorial races
Hundreds of other state and local elections
Many Issue Advertisers related to the economy; the environment; security; healthcare and education
2026 General Election Window will be SEPTEMBER 4 through NOVEMBER 3
Primary LUC occurs 45 DAYS PRIOR to the Primary Election date
General LUC occurs 60 DAYS PRIOR to the General Election date
ARTICLES OF INTEREST
4 Reasons to Keep Radio in your Advertising Aresenal
A word about radio. No, it isn’t dead. And it especially isn’t dead for registered voters. A recent Share of Ear study, conducted by Edison Research, showed a whopping 71 percent of registered voters spent their time listening to radio (versus 16 percent to podcasts and under 5 percent to the likes of Pandora and Spotify). It’s worth noting that while 77 percent of Republicans and 72 percent of Independents spent their audio time with radio, even 66 percent of Democrats favored AM/FM radio over other audio options.
IN THE SPOTLIGHT
Political Broadcasting Guide
Questions and Answers on the FCC Rules and Policies for Candidate and Issue Advertising
Broadcastlawblog.com
Discussion of FCC, copyright, advertising and other legal issues of importance to radio and television broadcasters and other media companies
2026 Political LUC Window Calendar
Download our important primary and general election LUC window dates by state
GMP Boost's Why Small Market Radio Matters
Download the GMP Boost’s Why Small Market Radio Matters research & Capabilities deck
USEFUL LINKS
Campaigns & Elections
Ballotpedia
American Association of Political Consultants
Ron Gunzburger’s Politics1.com
Political Resources On-Line
270towin.com
Opensecrets.org
THE POWER OF RADIO
MASS REACH plus LASER TARGETING equals CAMPAIGN SUCCESS
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